Community Ambassador

AFL Multicultural Community Ambassador Program aims to further engage multicultural communities through a network of community ambassadors.

o    Acts as advocate for the AFL in their particular communities

o    Promote AFL as a vehicle for engagement and inclusion

o    Provides community leaders with an official platform to become involved in the introduction and coordination of AFL related activities in their communities as well as opportunities for professional development.

Interested? Complete the registration form by clicking here

Role Description

  • Provide a point of contact for their communities
  • Liaise with AFL to ensure their communities are aware of AFL and AFL Club’s multicultural engagement programs
  • Promote AFL multicultural programs in their community
  • Provide feedback to AFL on our multicultural programs
  • Build and improve community partnerships
  • Assist the Multicultural Team to engage with the community
  • Represent AFL at community events/forums and attend the AFL/AFL Club functions and events on invitation
  • Assist with delivering cultural awareness sessions when needed
  • Assist with dissemination of information to targeted community groups through AFL publications and promote AFL social media outlets
  • Be positive role models

Benefits for Ambassadors

  • Opportunity to be a part of AFL and contribute to our multicultural programs in an official capacity
  • Access to a multicultural community ambassador’s polo shirt, hat, mug, AFL Explained DVD and 5 tickets to an AFL game
  • National Multicultural Community Ambassador of the Year will receive grand final tickets with flights and accommodation
  • Professional development programs including coaching and umpiring accreditation etc., hence improve their employability skills and credentials
  • Opportunity to assist their communities engage in sport and integrate in Australian society
  • Communication from AFL and AFL Clubs
  • Opportunities to provide direction and ideas for the ongoing development of the AFL multicultural programs
  • Use of AFL Multicultural Player Ambassadors at major community events

Selection Criteria

Applicants must fulfil the following selection criteria:

  • Respected members of a multicultural community
  • International student leaders
  • Refugee advocates
  • Youth & female leaders
  • Multicultural background desirable but not essential if you are involved with CALD communities
  • Must be available to attend the orientation day



To register as a Community Ambassador, please download the form by clicking here.

All Forms must be posted to: AFL Multicultural Programs, GPO BOX 1449, MELBOURNE VIC 3001 or emailed to

For further information, please call the Multicultural Programs Manager on 02 8333 8024


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